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Ideal Store Aesthetic

I work with retailers and one thing I try to stress is the appearance of their stores. I personally don’t like going to a store that is dark or to be honest have concrete floors. To me that look belongs in a lumber yard, warehouse store or a boutique type store that decorates in a way that makes it look right. Going into a what is commonly referred to as a “Big Box” store I want bright, I want clean looking and I want to know that I am shopping in a clean environment. If you think about it if the surroundings are comfortable and aesthetically pleasing you tend to shop more and leave with a lot more than you planned on. I hear repeatedly “People don’t care about the appearance of a store”. I disagree. Maybe there is some truth to that if a customer is going in with specific items in mind and they leave. I don’t think that is a common occurrence. If your comfortable you will go down every aisle as you don’t want to miss something you think you need or didn’t even know existed. Imagine what this could do for the sales. Again these are my opinions but I doubt I am the only one with these thoughts. 

Don't Forget Your Toilets

Another thing retailers forget are the restrooms.  Are you kidding me cleanliness or at least the appearance should be at the top of your list. There is a store that started in Texas known as Buc-ee’s. They are known for clean restrooms, this is how they advertise. 

The stores are huge and have a little of everything. When traveling families always schedule a stop there. If you have never been to one put it on your list it’s a shopping experience you don’t want to miss and if dad doesn’t want to go in (which rarely happens). Let him fill your vehicle up with fuel. These stores, and yes some classify them as a convenience type store have no idea what they are missing. But remember what brought them in is the “Clean Restrooms”. They must have an amazing maintenance plan that their stores adhere to.  That’s a must all stores should not only have but enforce.

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